The central government has ordered pharmacist/owner of medical stores (retail outlet) to display separate shelves for generic drugs in medical shop so that consumers can opt for generic medicine (consumers will opt low-priced medicine) compare to expensive branded drugs.

Drug Controller General (India) has issued a letter to all states and union territories to provide a shelf for display of generic medicines.

Pharmacies to keep Separate shelf/rack for the storage/display of generic medicines in a part of the premises separated from other medicines, which shall be visible to consumers. Which agreed by the Drugs Technical Advisory Board in the minutes of a DTAB meeting held on February 12.
Now a days, The Generic medicines usage in India have received a rapidity with PM Modi himself advocatinging the usage of generic medicines. Doctors will now be required & enforce to prescribe medicines with its generic name by opposing to specific brands names. The Prime Minister has announced that prescription of medicines by their generic names will be mandatory.

In order to reduce medical expenditure and make drugs more cost affordable the government is promoting generic medicines. To promote generic drugs, Drugs Technical Advisory Board earlier approved an amendment to Rule 96 of the Drugs and Cosmetics Act that seek changes in the labelling of medicines promote sagealtergeneric drugs. Rule 96 under D&C Act deals with the manner of labelling drugs. “The change in label is another effort in the same direction. Not only are we encouraging doctors to write their prescriptions with generic names, consumers will be benefited."
The government had launched the Jan Aushadhi Scheme in 2015 to sell generic drugs at an affordable rate at affordable prices in Jan Aushadhi Stores (JAS). There are around 3,500 Jan Aushadhi Stores across the country.
Separate rack for generic medicines in medical shop
“Every retail outlet should provide a separate shelf/rack reserved exclusively for stocking generic medicines in the licensed premises separated from other medicines, which shall be visible to the consumers,” said by S Eswara Reddy, Drugs Controller General of India.

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